persuasion

How to Persuade People Effectively Using the Power of Stories

How to Persuade People Effectively Using the Power of Stories

Our own behavior is killing us.

If you look at the top 10 causes of death, you'll see at the top diseases like heart disease, cancer, and stroke, but it's actually our own behavior, smoking, drinking, not exercising, having a poor diet, which lead to the problems.

If you want to change people's behavior, you have to stop giving them information.

Information alone simply isn't persuasive. Most of the time, people already have a lot of the basic information like smoking causes lung cancer, but it doesn't change their behavior.

If you want to actually change people's behavior, you have to put this information into a story.