emotional availability, relationships
Bruce Lambert
How to Be More Emotionally Available in a ...

Relationships thrive on genuine connection—on feeling heard, understood, and supported at a deeper level. Yet all too often, we hold back, afraid of vulnerability, or simply unsure how to open up. This pattern of emotional distance is sometimes called “emotional unavailability.” While it can protect us from hurt, it also holds us back from the warmth and intimacy we crave.

How to Be More Emotionally Available in a Relationship
Persuasion
Bruce Lambert
The Theory of Reasoned Action Explained: A ...

Why do we intend to do things but often don’t follow through? Learn how the Theory of Reasoned Action explains this puzzle—and how attitudes, social norms, and perceived obstacles shape your intentions and actions.

The Theory of Reasoned Action Explained: A Simple Guide
relationships
Bruce Lambert
Honesty vs. Politeness: How to Balance Truth ...

When you have something difficult to say, something that might hurt or embarrass the person you're talking to, how should you say it?

Should you come right out and say it, bluntly and honestly?

Or should you be tactful and indirect?

What values should guide us in these situations?

Is honesty the highest value? Or is kindness?

Honesty vs. Politeness: How to Balance Truth with Tact in Communication
relationships
Bruce Lambert
Improve Your Communication Skills: One ...

I want to tell you a story.

In addition to being a college professor, I'm a consultant. The most common kind of training I do, as a consultant, is communication skills training.

I specialize in training health professionals how to talk to patients and families who have been harmed by healthcare.

These are very difficult conversations. We focus a lot on empathic communication skills, which is a topic I've taught a lot about.

I'm going to teach you the single most important step you can take to begin to improve your communication skill.

Improve Your Communication Skills: One Essential Step to Success
persuasion
Bruce Lambert
How to Persuade People Effectively Using the ...

Our own behavior is killing us.

If you look at the top 10 causes of death, you'll see at the top diseases like heart disease, cancer, and stroke, but it's actually our own behavior, smoking, drinking, not exercising, having a poor diet, which lead to the problems.

If you want to change people's behavior, you have to stop giving them information.

Information alone simply isn't persuasive. Most of the time, people already have a lot of the basic information like smoking causes lung cancer, but it doesn't change their behavior.

If you want to actually change people's behavior, you have to put this information into a story.

How to Persuade People Effectively Using the Power of Stories

theory of reasoned action

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🚀 Ultimate Guide to Theory of Reasoned Action and Planned Behavior

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🚀 Ultimate Guide to Theory of Reasoned Action and Planned Behavior

I'm going to give you the ultimate guide to reasoned action theory, which is the world's foremost theory of persuasion and behavior change.

If you're a student and you read this, I can guarantee you'll do well on any test or homework assignment that involves this theory.

If you're a practitioner of persuasion of behavior change, this will make you more effective at your job.